FreeNo sign-in · Long videos and Shorts
YouTube Money Calculator
Estimate how much a YouTube channel earns from ads. Enter daily views and an RPM range to see daily, monthly and yearly earnings.
How to use this YouTube money calculator
- 1
Pick long videos or Shorts
Shorts and long videos pay very differently, so choose the format the views come from. Mixing both gives a number that fits neither.
- 2
Enter daily views
Type the views a channel gets per day, or tap a preset to try a few sizes. Divide a monthly view count by 30 to get there.
- 3
Adjust the RPM
Set the low and high RPM. The daily, monthly and yearly estimates update as you type, and the table below shows the same RPM applied to common view counts.
How YouTube pays creators
Ad money is split between YouTube and the creator, and a channel only starts earning once it is accepted into the YouTube Partner Program. These are the rules that decide what reaches your bank account.
| Item | Detail |
|---|---|
| Long videos | Creator gets 55% of the ad revenue |
| Shorts | Creator gets 45% of the revenue assigned to them from the Shorts ad pool |
| To earn from ads | 1,000 subscribers and 4,000 qualified watch hours in the last 12 months |
| Or, with Shorts | 1,000 subscribers and 10 million qualified Shorts views in the last 90 days |
| Other income | Memberships, Super Chat, Super Thanks and YouTube Premium views |
Sources: YouTube Help on the YouTube Partner Program and the official YouTube blog on revenue sharing.
RPM and CPM, explained
Two numbers decide what a view is worth, and mixing them up is the most common reason estimates are off. Set the RPM in the YouTube money calculator above, not the CPM.
- RPM: what the creator earns
- Revenue per 1,000 views, after YouTube's share. It counts every view, including ones with no ad, so it's the number to use for estimates. It is also the number YouTube Studio reports.
- CPM: what advertisers pay
- Cost per 1,000 ad impressions, before YouTube's share. It's always higher than RPM, so using it overstates earnings, often by two or three times.
- Why RPM varies so much
- Topics advertisers pay more for, like finance or software, earn more per view than gaming or entertainment. The same view count can be worth ten times as much in a different niche.
- Where viewers live
- Views from countries with bigger ad markets pay more, and ad prices rise near the end of the year. A channel watched mostly in the US earns far more than the same channel watched elsewhere.
Frequently asked questions
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